Roofing and Storm Commercial Intelligence
A weather event can change conditions. It does not prove that a customer is ready to buy.
Multiple evidence families
ARI's designed intelligence loop can connect verified weather conditions, commercial facility context, public permits and source-attributed market changes. Official warnings are contextual evidence, not homeowner identity or an invitation to contact.
Action quality and safety
Jurisdiction, safety conditions, response capacity, insurance/certification and available crews are necessary before recommending possible work. A false-positive check must precede any action. Never infer storm damage on a specific property without adequate evidence.
Customer-specific relevance
Commercial maintenance contracts, suitable roof systems, customer territory and job-economics criteria determine whether a market change deserves a closer look. UNKNOWN remains UNKNOWN when buyer intent, budgets, damage and timing are unsupported.
Review ARI, not a guaranteed list
Ask ARI to explain its market sensing and Revenue Judgement model. Standalone storm-intelligence package pricing is not published or approved; any commercial engagement must be separately scoped.